{"title":"Books","description":"","products":[{"product_id":"peacock-on-the-rock-a-diwali-tradition","title":"Peacock on the Rock - A Diwali Tradition","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eYou've heard of the Elf on the Shelf and maybe even The Mensch on the Bench but have you heard of The Peacock on the Rock? Do you like mythical creatures? Well it's about time you hear this magical peacock's story. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe concept was born after another holiday season of delights brought to my children by the visiting Elf on the Shelf before Christmas. While I loved the way my children engaged with that adorable creature, I was also intrigued as to whether or not a similar friend could teach them about Indian traditions. Ah, ha! The peacock was born as a creature who visits from India right before Diwali, the festival of lights!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e8.5 x 8.5, Paper back\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44949458747590,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/0672\/7110\/files\/test_3.001.png?v=1757629881"},{"product_id":"peacock-on-a-rock-a-diwali-tradition-with-plush-peacock","title":"Peacock on a Rock - A Diwali Tradition (1 Book + Mini Plushie)","description":"\u003ch3\u003eMeet Peacock on the Rock\u003c\/h3\u003e\n\u003cp\u003eA magical new tradition to celebrate values, wonder, and giving\u003c\/p\u003e\n\u003cp\u003eYou’ve heard of Elf on the Shelf… now meet Peacock on the Rock, a tiny palm sized plush with a big heart and a playful spirit.\u003c\/p\u003e\n\u003cp\u003ePeacock is part of a meaningful tradition inspired by two beautifully illustrated books:\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ePeacock on the Rock – A Diwali Tradition\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eThe Yamas and Niyamas\u003c\/em\u003e. Together, they introduce children to timeless values like kindness, honesty, generosity, and self awareness — all in a fun and engaging way.\u003c\/p\u003e\n\u003cp\u003ePeacock magically appears in the days leading up to Diwali (or any special time of year) and reappears in a new spot each morning. Children are invited to symbolically “feed” Peacock a few grains of rice each day — a simple act that encourages mindfulness, gratitude, and care for others.\u003c\/p\u003e\n\u003cp\u003eWhether used as part of a family ritual or just for fun, Peacock helps spark meaningful conversations and create lasting memories. It is a joyful way to nurture character, curiosity, and connection — all wrapped up in a soft magical friend.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eA New Kind of Holiday Tradition\u003c\/h3\u003e\n\u003cp\u003eWhile\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ePeacock on the Rock\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003edraws inspiration from Diwali, it is a tradition for all — whether you celebrate the festival of lights, another holiday, or none at all.\u003c\/p\u003e\n\u003cp\u003eThis is not about religion. It is about values.\u003c\/p\u003e\n\u003cp\u003eCreated by someone who loved the fun of Elf on the Shelf but wanted to teach something deeper,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ePeacock on the Rock\u003c\/em\u003eintroduces young audiences to the principles of living well, caring for the Earth, and the joy of giving.\u003c\/p\u003e\n\u003cp\u003eInstead of focusing on presents or material rewards, children are encouraged to \"feed\" the peacock a few grains of rice each day — a small, symbolic act of generosity and gratitude.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eA Toy for All Seasons\u003c\/h3\u003e\n\u003cp\u003eAlthough the story suggests Peacock appears nine days before Diwali, there is no fixed calendar. The book and plush can be enjoyed year round by children of any background.\u003c\/p\u003e\n\u003cp\u003eWhether you are looking to teach your child about Diwali, start a new family tradition, or simply share the magic of mindfulness and giving,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ePeacock on the Rock\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ebrings light, love, and learning into your home.\u003c\/p\u003e\n\u003cp\u003eToy Dimensions\u003c\/p\u003e\n\u003cp\u003e4\" x 4\" by 2.5\"\u003c\/p\u003e\n\u003cp\u003eBook Dimensions\u003c\/p\u003e\n\u003cp\u003e8.5 x 8.5\u003c\/p\u003e","brand":"Vee Jay Bee","offers":[{"title":"Default Title","offer_id":44956004778182,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/0672\/7110\/files\/jjj.002.png?v=1757629921"},{"product_id":"gift-set-2-books-plusie","title":"Peacock on the Rock - A Diwali Tradition (2 Books + Mini Plushie)","description":"\u003ch3 style=\"text-align: left;\"\u003eMeet Peacock on the Rock\u003c\/h3\u003e\n\u003cp style=\"text-align: left;\"\u003eA magical new tradition to celebrate values, wonder, and giving.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eYou’ve heard of Elf on the Shelf… now meet Peacock on the Rock, a tiny palm sized plush with a big heart and a playful spirit.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003ePeacock is part of a meaningful tradition which compliments two beautifully illustrated books: \u003cem\u003ePeacock on the Rock - A Diwali Tradition\u003c\/em\u003e and \u003cem\u003eThe Yamas and Niyamas\u003c\/em\u003e. Together, they introduce children to timeless values like kindness, honesty, generosity, and self awareness all in a fun and engaging way.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003ePeacock magically appears in the days leading up to Diwali (or any special time of year) and reappears in a new spot each morning. Children are invited to symbolically “feed” Peacock a few grains of rice each day - a simple act that encourages mindfulness, gratitude, and care for others.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eWhether used as part of a family ritual or just for fun, Peacock helps spark meaningful conversations and create lasting memories. It is a joyful way to nurture character, curiosity, and connection, all wrapped up in a soft magical friend.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eAlthough we suggest that Peacock appears nine days before Diwali, there is no fixed calendar. The book and plushie toy can be enjoyed year round by children of any background.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eWhether you are looking to teach your child about Diwali, start a new family tradition, or simply share the magic of mindfulness and giving, \u003cem\u003ePeacock on the Rock - A Diwali Tradition\u003c\/em\u003e brings light, love, and learning into your home.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-start=\"914\" data-end=\"1015\"\u003e\u003cstrong\u003eContains\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-start=\"914\" data-end=\"1015\"\u003e\u003cem\u003ePeacock on the Rock - A Diwali Tradition\u003c\/em\u003e, 8.5\" x 8.5\"\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-start=\"914\" data-end=\"1015\"\u003e\u003cem\u003eYamas and Niyamas\u003c\/em\u003e, 8.5\" x 8.5\"\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-start=\"914\" data-end=\"1015\"\u003eMini Peacock Plushie, 4.5\" x 4.5\" x 2.5\"\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" data-start=\"914\" data-end=\"1015\"\u003eGold Pouch \u003c\/p\u003e","brand":"Vee Jay Bee","offers":[{"title":"Default Title","offer_id":44956007497926,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/0672\/7110\/files\/test.003.png?v=1757628762"},{"product_id":"yamas-niyamas","title":"Peacock's Yamas \u0026 Niyamas","description":"\u003cdiv class=\"break-word\"\u003e\u003cspan class=\"description\"\u003ePeacock's Yamas \u0026amp; Niyamas teaches young audiences to live well and emphasizes the value of giving and taking care of the earth and its bounty of life. The Peacock on the Rock demonstrates giving because children are asked to symbolically \"feed\" the peacock a few grains of rice each day during the season of Diwali or any other time. This concept develops character in young children by teaching them to care for the others and be open to giving. The Yamas \u0026amp; Niyamas is intended to complement, Peacock on the Rock - A Diwali Tradition but can also be enjoyed as a stand alone book. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"break-word\"\u003e\n\u003cspan class=\"description\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"break-word\"\u003e\n\u003cp\u003e\u003cspan\u003e8.5 x 8.5, Paper back\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan class=\"description\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Vee Jay Bee","offers":[{"title":"Default Title","offer_id":44956009660614,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/0672\/7110\/files\/shop-front-yamasandniyamas.png?v=1759929745"},{"product_id":"mini-peacock-plushie","title":"Palm Sized Peacock Plushie (companion to books)","description":"\u003ch3\u003eMeet Peacock on the Rock\u003c\/h3\u003e\n\u003cp\u003eA magical new tradition to celebrate values, wonder, and giving\u003c\/p\u003e\n\u003cp\u003eYou’ve heard of Elf on the Shelf… now meet Peacock on the Rock, a tiny palm sized plush with a big heart and a playful spirit.\u003c\/p\u003e\n\u003cp\u003ePeacock is part of a meaningful tradition inspired by two beautifully illustrated books: \u003cem\u003ePeacock on the Rock – A Diwali Tradition\u003c\/em\u003e and \u003cem\u003eThe Yamas and Niyamas\u003c\/em\u003e. Together, they introduce children to timeless values like kindness, honesty, generosity, and self awareness — all in a fun and engaging way.\u003c\/p\u003e\n\u003cp\u003ePeacock magically appears in the days leading up to Diwali (or any special time of year) and reappears in a new spot each morning. Children are invited to symbolically “feed” Peacock a few grains of rice each day — a simple act that encourages mindfulness, gratitude, and care for others.\u003c\/p\u003e\n\u003cp\u003eWhether used as part of a family ritual or just for fun, Peacock helps spark meaningful conversations and create lasting memories. It is a joyful way to nurture character, curiosity, and connection — all wrapped up in a soft magical friend.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eA New Kind of Holiday Tradition\u003c\/h3\u003e\n\u003cp\u003eWhile \u003cem\u003ePeacock on the Rock\u003c\/em\u003e draws inspiration from Diwali, it is a tradition for all — whether you celebrate the festival of lights, another holiday, or none at all.\u003c\/p\u003e\n\u003cp\u003eThis is not about religion. It is about values.\u003c\/p\u003e\n\u003cp\u003eCreated by someone who loved the fun of Elf on the Shelf but wanted to teach something deeper, \u003cem\u003ePeacock on the Rock\u003c\/em\u003eintroduces young audiences to the principles of living well, caring for the Earth, and the joy of giving.\u003c\/p\u003e\n\u003cp\u003eInstead of focusing on presents or material rewards, children are encouraged to \"feed\" the peacock a few grains of rice each day — a small, symbolic act of generosity and gratitude.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eA Toy for All Seasons\u003c\/h3\u003e\n\u003cp\u003eAlthough the story suggests Peacock appears nine days before Diwali, there is no fixed calendar. The book and plush can be enjoyed year round by children of any background.\u003c\/p\u003e\n\u003cp\u003eWhether you are looking to teach your child about Diwali, start a new family tradition, or simply share the magic of mindfulness and giving, \u003cem\u003ePeacock on the Rock\u003c\/em\u003e brings light, love, and learning into your home.\u003c\/p\u003e\n\u003cp\u003eDimensions - Palm Sized\u003c\/p\u003e\n\u003cp\u003e4\" x 4\" by 2.5\"\u003c\/p\u003e","brand":"Vee Jay Bee","offers":[{"title":"Default Title","offer_id":44957242065094,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0699\/0672\/7110\/files\/test.004.png?v=1757628696"}],"url":"https:\/\/vjbnewyork.com\/collections\/books.oembed","provider":"VJB New York","version":"1.0","type":"link"}